Lena Hylving

Lena Hylving is a member of the Automotive group. Lena has considerable experience from car infotainment assignments in Sweden, Japan, Germany, Ireland, and USA. At Viktoria, she conducts applied research within the area of innovation in the automotive industry. Digitization of components and in the innovation process is in focus where software platforms have an increasing importance.

Current projects

Flexible HMI Architecture

Lenas focus in the Flexible HMI Architecture project is the innovation process for enhancing digital differentiation. 

In the MOTION project Lena is exploring possible strategies for integration of the nomadic device service into vehicles.

Reseach Focus

• Innovation processes
• Platform design
• Digital differentiation
• Distributed innovation

Publications:

Andreasson, L. (2008) Balancing Commonality and Differentiation: A Case Study of a Development Tool for Enhancing Differentiation of Digitized Products IRIS31 The 31st Information Systems Research Seminar in Scandinavia

Andreasson, L., Henfridsson, O. (2009) Digital Differentiation, Software Product Lines, and the Challenge of Isomorphism in Innovation: A Case Study ECIS2009 17th European Conference on Information Systems

Andreasson, L. (2009) Installed Base in Service Innovation: The case of Intelligent Speed Adaptation AMCIS2009 15th Americas Conference on Information Systems