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Digitalization involves new organizational processes as well as changes in artifacts themselves. The term is not yet to be found in most dictionaries of the English language. The word digitize usually is. However, by just digitizing the analog you risk merely copying existing business - a strategy of digital substitution. There is more to creating digital business than replacing atoms with bytes.
Digitalization goes beyond the technical process of digitization. Digitization means encoding various types of analog information in digital format and then processing digital information using pre-programmed instructions. In digitalization, innovation comes not only from this digitization of phones, cars or books. It is a much broader change of organizing logic in multiple industries and marketplaces that become connected through a common digital infrastructure.
We have accumulated several years of experience of applied research in this area specializing in vehicle manufacturing, logistics, physical infrastructure management and consumer goods. Together with partnering organizations in these industries we have worked with changes in business models, organizing, networking and innovation strategies connected to digitization.
Lena Hylving försvarade sin avhandling ”Digitalization Dynamics: User Interface Innovation in an Automotive Setting” på Oslo Universitet, institutionen för Informatik den 18:e juni, 2015. Opponenter var Tina Blegind Jensen från Copenhagen Business School, Pernille Kræmmergaard från Aalborg University, samt Polyxeni Vasilakopoulou, University of Oslo. Lena har under många år följt den tilltagande digitaliseringen av personbilen och undersökt dess konsekvenser för bilföretagens organisering. Hon...