What characterises a sustainable MaaS business model?

Sarasini, S., Sochor, J., Arby, H.
Type of publication: 
Conference item

This paper examines the ways in which business models for MaaS can generate sustainable value, that is, value that extends beyond the traditional ‘pro t norm’ embedded in business models, and belongs to the economic, environmental and social dimensions of sustainability. We draw on the growing literature on sustainable business models to explicate a set of principles and guidelines for generating sustainable value, and address one key function of a business model that is often overlooked in this eld – value capture. We then identify different ways in which MaaS business models can generate sustainable value, linked to mobility services, data-based services, environmental technology and material recirculation. We identify potential mechanisms for value capture, and discuss the implications of our ndings for practitioners and future research.

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Published in: 
icomaaS: The 1st international conference on Mobility as a Service. Tampere 28–29 November 2017